Things are developping fast for us in the early days of 2004. vm-people has been officially launched lately as being the first agency in Germany
There are strong indications that Viral Marketing is about to gain more awareness in Germany. In its current issue German advertsing magazin HORIZONT has published an
Valentine’s Day is near. This year we won’t send flowers to our loved ones, we send a sausage. The service, delivered by a butcher from
If you come across a book these days for example on a park bench on a bus or in a coffe-shop, it doesn’t necessarily mean that somebody has been
It seems as if many people are inspired by the fantastic images from Mars we get to see these days. vm-people have just received another spectatcular
Rebecca Lieb has published an interesting piece on RSS in ClickZ. Newbies get an overview about the pros and cons that are connected with this
Hatched out by Richard Dawkins in 1976, the term „meme“ describes a unit of information that is passed on from brain to brain by the process
One of the most contagious conspiracy theories in history is the socalled „Moon-Hoax“. In 2001 20% of the US population believed that the NASA missons were
Norway has got Kurt. Germany has got Alex. And North Korea has got Mo Kin, a three year old girl, definately not casted by Dieter
All your websites belong to him: Mina Naguib decribes himself as „a Perl/UNIX media hacker“ living in Montreal, Canada. One of the toys he has created – the Website
Viral Marketing is not only a communication tool. Positive buzz can be stimulated by the different means of the marketing mix. Consider the price, for
Driven buy buzz: during the last two years the automative industry has been testing the viral approach extensively. Among the brands that have launched viral clips
Sean Carton, columnist of ClickZ has published a „Naughty and Nice List“ for the year that is about to pass away. Among „the new, the
In an article for Telepolis Marcus Hammerschmidt describes the Trading Card craze among kids from an adult’s perspective and resumes that this industry is about to conquer the world.
In 2003 we all experienced the power of social networking as we were introduced to a number of new sites like Friendster, Ryze or Tribe.net. We got to know
In an enlightening piece for Telepolis, Mario Sixtus analyses the emerging weblog phenomenon. The article mainly focusses on the implications of blogs for journalism but also gives some
British Campaign magazin has voted the ten best viral E-spots in 2004. Among the top scorers is the Nokia „Swinging Cat“, the Ford „Pigeon Attack“
According to the people at Engine, a design firm based in Vancouver/Canada, it was time that people had something different to send to people online. So
In 2003 people apparently had some fun in trying new ways of social interaction. After we have experienced Flash Mobs, we have to get ready for another phenomenon. Bluetooth, a
Allthough the term is around for serveral years now the mainstream discussion about „Viral and Buzz Marketing“ has not really evolved ever since the classic
Subject: „Breaking News: There will be no Christmas this year…“ In only a few hours after an extraordinary press conference the first viral material is being passed
Viral marketing is serendipity or sheer luck. It is impossible to plan or control. It can only be applied for outrageous or edgy products. It is
A nation under shock: On monday Germany’s most successful Late Night Talker Harald Schmidt announced that his show won’t go on next year. In an
Weblog based online magazine Marketingwonk published a report recently focusing on the use of blogs for business. Edited by Kate Kaye and Rick E. Bruner the report gives an
Once again the countdown for christmas has begun. People start talking about their holidays. We ask ourselves: What are we going to do this year? Which presents
Since October 1 German smokers ultimatevely get to know the consequences of their doing. Big sized warnings right on the package inform that smoking leads to e.g. „a slow and painful
Along with the opening of Disney’s new blockbuster „Finding Nemo“ in Germany comes a funny jpg, that is revealing the secret what happened to the little fish. Don’t
Online chainletters are one phenomenon in terms of viral spread. Allthough everybody hates them and only few people we know tend to forward them they are
Weblogs are an emerging trend in the Online world marketing people should be aware of. That’s why Rick Bruner, Chief Researcher of MarketingWonk put together apanel for the AD:TECH conference. Panelists:
In its 8th year the AD:TECH sends out positive signals to the online marketing world. With more than 5000 participants the event in the