Interview with Susan Blackmore
|Hatched out by Richard Dawkins in 1976, the term „meme“ describes a unit of information that is passed on from brain to brain by the process of imitation. In her book „The Meme Machine“ published in 1999 Psychologist Susan Blackmore has given a profound introduction to Dawkins‘ inspiring idea.
If you think in rather traditional categories, tell your friends and colleagues: „Memetics is not a science, is pure speculation!“ If you are open for new ways of thinking and interested in Viral Marketing on a theoretical basis, read the interview with Susan Blackmore, printed in the December issue of GEO.
|Read the Interview (in German)|