Viral Marketing is not only a communication tool. Positive buzz can be stimulated by the different means of the marketing mix. Consider the price, for example. One reason why Hotmail spread like wildfire was that the service was available for free.

The current economic downfall has spawned a new and creative pricing-system, that is capaple to start word of mouth. People only pay what they think the product or service they used is worth.

Trend-Analysts have labelled this phenomenon “Egonomics”, as DER SPIEGEL reports. If you want to make this brand new customer experience, visit the Weinerei (Veteranenstr. 14), a bar in Berlin-Mitte. Have a few glasses of vine, pay whatever you want when you leave and tell your friends.

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