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Driv3r-campaign critizised

SPIEGEL Online reports that Atari is currently being criticised by Gamers because of strange marketing methods. According to the magazin Atari has hired gamers in

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Virals kill the TV-star

After a five year long lawsuit German television channel RTL recently failed to prohibit digital devices that allow people to fade out commercials. As HORIZONT reports this judgment may

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Researching Word-of-mouth

For a marketer it’s always interesting to find out what people think about a product. For a Viral marketer it is even more interesting to find out what

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xtina spotted

  In the discussion about Viral marketing sceptics argue that viral success cannot be replicated. Virgin Mobile shows that the opposite is true. The company has

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PAGE-interview

In this month’s issue German design magazin PAGE has printed a cover story on „Innovative communcations“ which includes an interview with me on new developments in

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K-fee

  German ad-agency Jung von Matt/Fleet has developped a series of nine spots to promote the coffee-drink K-fee. The spots are shown on TV but are

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Pattern Recognition reviewed

For those who haven’t read William Gibson, latest novel „Pattern Recognition“ yet, Justin Kirby, managing director of DMC has written a review in the context of its

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E-mail-petition Amina Lawal

vm-people have received the same viral e-mail peition twice today. The text calls the recepient to immediate action in order to save the life of

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vm-seminar in the press

Bernd Röthlingshöfer has published an article in the current issue of more brains about the premier of our Viral marketing-seminar. If you missed the seminar

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Mogi

Strange behaviour on Tokyos streets: As „Der Spiegel“ tells, there is a new mobile based gaming hype rolling out in Tokyo: Location Based Gaming. If you want

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Subservient Chicken

Burger King has launched a viral campaign to promote it’s new crispy chicken sandwich. Visitors of the website can command a Subservient Chicken which is some poor

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The Evil Twin is back

  Oops, he did it again! After knocking out a pigeon in the first clip this time the Ford SportKa aka The Evil Twin is slaying a cat.

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Suburban Trunk Monkey

Usually I don’t like ads starring little babies or animals doing funny stuff. But I have to admit that I like the series of clips of the Suburban

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Orkut

Powered by Google, Orkut is another social networking service like Friendster that grows fast eversince its launch in January this year. For those who find the name of the

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Seminar credits

Our first Viral marketing seminar is over. It has been hard work to make the idea of an event like this come true. I’d like to

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vm-lab: Dental word of mouth

Martin Oetting (Dorland), Carsten Müller (Extrajetzt), Brigitte Müller von Wandau (O2) and Matthias Bauer (Berens Bauer Belocassi) showing that even a dentist can make use of

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vm-lab: Hunsrück Air

Dr. Gerhad Huhn (Zigma), Claus Moseholm (GoViral) and Balder Olrich (GoViral) while creating a stunning solution for a Germany holiday region called Hunsrück.

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Good morning!

  Welcome to the second day of our Viral marketing seminar. Today’s first speaker is Justin Kirby, Managing Director of DMC London.

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vm-lounge

  Get together after the show: Benjamin Reininger (DaimlerChrysler), Richard Tejada-Schmitz (Grey) and Kaspar Trüstedt (Extrajetzt).

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Viral marketing seminar

Okay people. Everything is on its place and we are happily awaiting our guests and of course our dear blog visitors. Stay tuned! We’ll keep

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