Mediarevolution or Diaries?

In an enlightening piece for Telepolis, Mario Sixtus analyses the emerging weblog phenomenon. The article mainly focusses on the implications of blogs for journalism but also gives some insights on the impact for marketing.

Due to their habit to comment on links on the web, bloggers are able to start an attention-avalanche, because in terms of contagion nothing compares to an interesting an entertaining link, Sixtus notes.

That’s why the expanding Blogoshere must be seen as a giant petridish in which all sorts of information can grow like viruses, including marketing information. By the way, Sixtus´ guess that there are about 5.000 German bloggers around up to now seems rather underestimated to us.

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