AD:TECH: Blogging for Business
|Weblogs are an emerging trend in the Online world marketing people should be aware of. That’s why Rick Bruner, Chief Researcher of MarketingWonk put together apanel for the AD:TECH conference.
Among the topics that have been discussed was the questions wether Weblogs can be useful for Brand-Building. vm-people’s Thomas Zorbach pointed out that blogs can add an array of values to a brand like credibility, actuality, community and orientation. Refering to the INSCENE EMBASSY, a series of weblogs, hosted by young trendspotters from around the world, Zorbach showed how the German fashion brand INSCENE makes successful use of weblog technology.