Social Network Analysis

In 2003 we all experienced the power of social networking as we were introduced to a number of new sites like FriendsterRyze or We got to know how the evolution of computing power and the proliferation of the internet has spawned business ideas based on the “Six degress of seperation”, lined out by Stanley Milgram back in the 1960’s.In its November issue Business 2.0 has declared Social Network Applications for the best new techologies of the 2003: “Computer programs that analyze networks of people, their contacts, and even their ideas.”

Those programs, being offered by Spoke Software, Visible Path or FAS.research for instance might be helpful in identifying the right people – the influentials – to start a viral campaign.

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