Bluejacking
![]() Bluejacking is the process of sending random text messages to any Bluetooth enabled phones within 10 meters of your location. What sounds like a modern variation of childish jokes like hitting doorbells or randomly phoning strangers at first, could be interesting for viral marketers, as Mike Butcher decribes. „The are (…) opportunities for so-called ‚viral marketing‘, allowing cutting edge brands to circulate advertising; virtual flirting; electronic couponing and promotional messaging based on location“. |
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