In 2003 people apparently had some fun in trying new ways of social interaction. After we have experienced Flash Mobs, we have to get ready for another phenomenon. Bluetooth, a connectivity technology most commonly found in mobiles and PDAs, is about to spawn a new craze among teenagers called “Bluejacking”.

Bluejacking is the process of sending random text messages to any Bluetooth enabled phones within 10 meters of your location. What sounds like a modern variation of childish jokes like hitting doorbells or randomly phoning strangers at first, could be interesting for viral marketers, as Mike Butcher decribes.

“The are (…) opportunities for so-called ‘viral marketing’, allowing cutting edge brands to circulate advertising; virtual flirting; electronic couponing and promotional messaging based on location”.

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