|In 2003 people apparently had some fun in trying new ways of social interaction. After we have experienced Flash Mobs, we have to get ready for another phenomenon. Bluetooth, a connectivity technology most commonly found in mobiles and PDAs, is about to spawn a new craze among teenagers called „Bluejacking“.
Bluejacking is the process of sending random text messages to any Bluetooth enabled phones within 10 meters of your location. What sounds like a modern variation of childish jokes like hitting doorbells or randomly phoning strangers at first, could be interesting for viral marketers, as Mike Butcher decribes.
„The are (…) opportunities for so-called ‚viral marketing‘, allowing cutting edge brands to circulate advertising; virtual flirting; electronic couponing and promotional messaging based on location“.