Since October 1 German smokers ultimatevely get to know the consequences of their doing. Big sized warnings right on the package inform that smoking leads to e.g. “a slow and painful death”.




Recent studies have shown that anti-smoking-signs do not have any impact on human behaviour. According to DER SPIEGEL, they rather cause a negative effect: In the Netherlands where similiar signs were introduced in May last year the volume of tobacco goods raised 0.7 %.
However, Germans rather feel inspired than intimidated by the new government measure: In the last weeks a URL is making its rounds. On the site smokers can create their own funny warnings in order to hide the official signs.

Create your own warning

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