Viral Marketing judged

Viral marketing is serendipity or sheer luck. It is impossible to plan or control. It can only be applied for outrageous or edgy products. It is actually nothing new. It is rather another term for “spam”.

Well, at least this is what some say. Is that exactely what you think? Then read what vm-people’s Thomas Zorbach has got to say.

Read the interview (in German)

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