Currently another children’s fad is spreading throughout Germany. As the story goes the origin of Scoubidou is France. The children of the Saarland, a region close to

What is it? „Rythm is it!“ From Berlin, Germany comes a movie that has conquered the hearts of this years Berlinale visitors.The documentary tells the moving

What makes a product become a cult phenomenon? Can a cult be generated by intend? Which communication-strategies are used by so called „cult brands“?German magazin

Tipping Point marketing meets Popculture: German music magazin Spex has a cover-story this months about the new album from Philadelphia based HipHop Band „The Roots.“In the interview their head ?uestlove explains

Currently a campaign for the game „Resident Evil Outbreak“, created by Capcom Europe gets a lot of attention not only among gamers but also in the marketing

Interesting example how a personal opinion can travel in the Age of the Blogosphere. Recently I read an article on Spiegel Online about the Driver-campaign which bothered me because the term Viral

Together with The Danish Marketing Association, our partner in Denmark GoViral, is arranging a Viral Marketing seminar in Copenhagen November 1st. 2004. The seminar will

“Skype is amazing. The Skype team boasts some of the world’s great corporate innovators and is the hottest viral marketing phenomenon since Hotmail,” said Tim

vm-people have been briefed by Jumbo Spiele Germany to develop a campaign for one of its board games. Founded in Holland in 1853, Jumbo is one of the oldest

It’s official: Amazon’s CEO Jeff Bezos is not a big fan of TV advertising. In an interview with BusinessWeek he explains that he has built his

In an article for ClickZ, Rebecca Lieb adresses the problem how to measure attention in a media world that becomes more and more fragmented. „Now that

Ever wondered why it is so hard sometimes to get rid of a stupid melody we have just heard on the radio? Usually in the summertime there is

What is Becksball? A new olympic discipline? A merchandise article offered by a German beer brewery? Nope. The answer: Becksball is the name of a seller at

Chances are that someday in the future 2004 will be perceived as the year in which alternative marketing methods like Viral & Buzz Marketing or Guerilla Marketing made the great

SPIEGEL Online reports that Atari is currently being criticised by Gamers because of strange marketing methods. According to the magazin Atari has hired gamers in

After a five year long lawsuit German television channel RTL recently failed to prohibit digital devices that allow people to fade out commercials. As HORIZONT reports this judgment may

One myth about Viral and Buzz Marketing companies must reject is that word-of-mouth is just serendipity or sheer luck. The truth is that its spread

Today the Viral and Buzz Marketing Association (VBMA) has been officially launched and vm-people is proud to be among its founding members. The VBMA is an international group

For a marketer it’s always interesting to find out what people think about a product. For a Viral marketer it is even more interesting to find out what

  In the discussion about Viral marketing sceptics argue that viral success cannot be replicated. Virgin Mobile shows that the opposite is true. The company has

In this month’s issue German design magazin PAGE has printed a cover story on „Innovative communcations“ which includes an interview with me on new developments in

  As HORIZONT.NET reports today Word-of-mouth gets more and more important in the daily decision-making process: more than 75% of the customers rely on recommendations

Guerilla, Ambient, Ambush, Stealth, Buzz – even experts sometimes loose themselves in the ever expanding Universe of marketing terms. To fight the lack of orientation

  German ad-agency Jung von Matt/Fleet has developped a series of nine spots to promote the coffee-drink K-fee. The spots are shown on TV but are

For those who haven’t read William Gibson, latest novel „Pattern Recognition“ yet, Justin Kirby, managing director of DMC has written a review in the context of its

vm-people have received the same viral e-mail peition twice today. The text calls the recepient to immediate action in order to save the life of

As the inventor of Direct marketing Lester Wunderman is a living legend and has entered the Advertsing Hall of Fame in 1998. Nevertheless Wunderman, born 1920, is

As the „Toronto Star“ reports gamers of the popular PC-game HALO created a series of humorous films called „Red & Blue“ and post them on

Bernd Röthlingshöfer has published an article in the current issue of more brains about the premier of our Viral marketing-seminar. If you missed the seminar