HORIZONT.NET calls Word-of-mouth “underestimated”


As HORIZONT.NET reports today Word-of-mouth gets more and more important in the daily decision-making process: more than 75% of the customers rely on recommendations from peers when it comes to buying a new product or service.The figure is based on a study carried out be London-based media agency Mediaedge:cia. The study called “Where’s Debbie?” proposes that Word-of-mouth is a fundamental philosophy that should be implemented in all sorts of marketing communications.

According to David Fletcher, head of Mediaedge:cia’s research division Medialab, identifying who drives Word-of-mouth and tapping into it is within reach in virtually any brand. “Word-of-mouth is the holy grail, and now the opportunities are there for the taking.”

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