Virals kill the TV-star

After a five year long lawsuit German television channel RTL recently failed to prohibit digital devices that allow people to fade out commercials. As HORIZONT reports this judgment may have a significant impact for private television in the near future.In the US where digital video recorders like the TiVo are already for sale advertisers are supposed to shift a major part of their budgets to the Web. Concurrently viral ads that are distributed on the Internet seem to gain more and more respect as a marketing tool, ABC reports this week.

“Is this the end of the advertising-world as we know it?” I am asking in an article published by Suisse magazin io new management.

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