Our first Viral marketing seminar is over. It has been hard work to make the idea of an event like this come true. I’d like to

Martin Oetting (Dorland), Carsten Müller (Extrajetzt), Brigitte Müller von Wandau (O2) and Matthias Bauer (Berens Bauer Belocassi) showing that even a dentist can make use of

Dr. Gerhad Huhn (Zigma), Claus Moseholm (GoViral) and Balder Olrich (GoViral) while creating a stunning solution for a Germany holiday region called Hunsrück.

Steffi Magin (rmg:connect), Monique Meisel (Freelancer), Björn Ognibeni (Site9) and Jan Oliver Wurl (camp) hatching out an idea for German Folk Rockers Alpenstones.

Focus Mobile The mobile phone as a viral tool via response mechanisms by SMS. This can be done i.e. via on pack promotions, POS promotions… Mobile

The Rise of Viral marketing Justin is starting his speech with some reasons why advertising doesn’t work like it did in the past. …Talking about the

  Welcome to the second day of our Viral marketing seminar. Today’s first speaker is Justin Kirby, Managing Director of DMC London.

  Get together after the show: Benjamin Reininger (DaimlerChrysler), Richard Tejada-Schmitz (Grey) and Kaspar Trüstedt (Extrajetzt).

Let the show begin The seminar just started with one of our beloved viral examples. Steve Ballmers „dancemonkeyboy“. First Topic Where did it all begin?

Okay people. Everything is on its place and we are happily awaiting our guests and of course our dear blog visitors. Stay tuned! We’ll keep

While being on a tour through Europe Lester Wunderman, often called the father of Direct marketing, has given us an interview in Prague. Wunderman, who plays

Happy Easter! Companies have discovered „Easter Eggs“ as a Viral marketing tool, DER SPIEGEL reports. Hidden gags are implemented in a website and get communicated by users that are

Direct marketing magazin OnetoOne has published an article about our forthcoming Viral marketing seminar in Berlin from March 19th-20th. If you would like to take

Kind of funny: Promoting an antivirus-software with a Viral marketing campaign. Watch the clip

In his Viral Marketing blog Björn Ognibeni has made some interesting remarks on the„pigeon-clip“ that has been released in Germany lately. The clips has started his carreer on the Internet

Things are developping fast for us in the early days of 2004. vm-people has been officially launched lately as being the first agency in Germany

There are strong indications that Viral Marketing is about to gain more awareness in Germany. In its current issue German advertsing magazin HORIZONT has published an

Valentine’s Day is near. This year we won’t send flowers to our loved ones, we send a sausage. The service, delivered by a butcher from

If you come across a book these days for example on a park bench on a bus or in a coffe-shop, it doesn’t necessarily mean that somebody has been

It seems as if many people are inspired by the fantastic images from Mars we get to see these days. vm-people have just received another spectatcular

Rebecca Lieb has published an interesting piece on RSS in ClickZ. Newbies get an overview about the pros and cons that are connected with this

Hatched out by Richard Dawkins in 1976, the term „meme“ describes a unit of information that is passed on from brain to brain by the process

One of the most contagious conspiracy theories in history is the socalled „Moon-Hoax“. In 2001 20% of the US population believed that the NASA missons were

Norway has got Kurt. Germany has got Alex. And North Korea has got Mo Kin, a three year old girl, definately not casted by Dieter

All your websites belong to him: Mina Naguib decribes himself as „a Perl/UNIX media hacker“ living in Montreal, Canada. One of the toys he has created – the Website

  Viral Marketing is not only a communication tool. Positive buzz can be stimulated by the different means of the marketing mix. Consider the price, for

Driven buy buzz: during the last two years the automative industry has been testing the viral approach extensively. Among the brands that have launched viral clips

Sean Carton, columnist of ClickZ has published a „Naughty and Nice List“ for the year that is about to pass away. Among „the new, the

In an article for Telepolis Marcus Hammerschmidt describes the Trading Card craze among kids from an adult’s perspective and resumes that this industry is about to conquer the world.

In 2003 we all experienced the power of social networking as we were introduced to a number of new sites like Friendster, Ryze or Tribe.net. We got to know