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In the discussion about Viral marketing sceptics argue that viral success cannot be replicated. Virgin Mobile shows that the opposite is true. The company has just launched its sixth (!) viral campaign, this time starring Christina Aguilera.The film reveals the singer’s new radical look as she gets caught in a seemingly compromising position. In the past Christina Aguilera has made experiences with Viral marketing herself when her first single “Geenie in a bottle” got chatted up the pop charts by young influential fans back in 1999.In the meantime techniques have become much more elaborated: iMedia connection reports how to create Brand Buzz in Forums.

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