Researching Word-of-mouth
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One way to directly observe and hear the actual Word-of-mouth in process is to conduct focus group discussions. What you receive is a snapshot of what people are willing to tell their peers and what not. Currently vm-people are conducting a series of focus groups in order to analyse and evaluate the epidemic potential of a new product. Researching Word-of-mouth is part of our viral expertise®, a service that helps our clients to base their viral strategies on. If you are interested in a viral expertise® for your product or service, please let us know. |
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For a marketer it’s always interesting to find out what people think about a product. For a Viral marketer it is even more interesting to find out what people talk about a product.