Jeff Bezos on Word-of-Mouth Power
| It’s official: Amazon’s CEO Jeff Bezos is not a big fan of TV advertising. In an interview with BusinessWeek he explains that he has built his brand by relying on the power of Word-of-mouth.“We take those funds that might otherwise be used to shout about our service, and put those funds instead into improving the service. That’s the philosophy we’ve taken from the beginning. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful“, Bezos says. |
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| Read the interview |
