Driv3r-campaign critizised
![]() Viral Marketing can help to harness Word-of-mouth for a product that has an inherent wow-Factor. It can also create an added value to a product e.g. by releasing a funny Video clip or a cool Flash game that people find worth talking about. Basically Viral Marketing is about creating good value for the customer and trust. Talking bullshit in forums is ultimately undermining trust and will backfire – sooner or later. |
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Read the article (in German) |