Subservient Chicken

Burger King has launched a viral campaign to promote it’s new crispy chicken sandwich. Visitors of the website can command a Subservient Chicken which is some poor guy in a costume.

The chicken ist said “to do pretty much anything“. Well, not quite. Our experimentation showed that it denied to “Act like Ronald McDonald” or “Eat a BigMac”.

Meanwhile, Internet users are compiling lists of observed commands and behavior. It is reported that the site even in the few days before it officially launched, attracted millions of views.

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