|Burger King has launched a viral campaign to promote it’s new crispy chicken sandwich. Visitors of the website can command a Subservient Chicken which is some poor guy in a costume.
The chicken ist said „to do pretty much anything„. Well, not quite. Our experimentation showed that it denied to „Act like Ronald McDonald“ or „Eat a BigMac“.
Meanwhile, Internet users are compiling lists of observed commands and behavior. It is reported that the site even in the few days before it officially launched, attracted millions of views.