|Burger King has launched a viral campaign to promote it’s new crispy chicken sandwich. Visitors of the website can command a Subservient Chicken which is some poor guy in a costume.
The chicken ist said “to do pretty much anything“. Well, not quite. Our experimentation showed that it denied to “Act like Ronald McDonald” or “Eat a BigMac”.
Meanwhile, Internet users are compiling lists of observed commands and behavior. It is reported that the site even in the few days before it officially launched, attracted millions of views.
Digitaler Geschichtenerzähler, Fanthropologe, Shitstorm-Forscher und Enabler bei vm-people. Ausgezogen, um die Marketingwelt neu zu entdecken.