|For those who haven’t read William Gibson, latest novel “Pattern Recognition” yet, Justin Kirby, managing director of DMC has written a review in the context of its marketing-related themes.
Kirby argues that marketing communications slowly move away from a top-down, above-the-line advertising-led model to a bottom-up, consumer-driven approach — with non-interruptive online techniques in the spotlight.
“‘Pattern Recognition’ echoes this shift, showing us that the web is not only for information, but is now also cannibalising TV as an entertainment medium”, Kirby states.
|Read the review|
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