Easter Egg by BMW

Happy Easter! Companies have discovered “Easter Eggs” as a Viral marketing tool, DER SPIEGEL reports. Hidden gags are implemented in a website and get communicated by users that are in the know.

After Yello Strom’s website has gained awareness by letting their avatar Eve do a secret striptease, now BMW is testing the same approach by using slapstick-elements.

Customers are encouraged to pass on the gimmick through word of mouth. As BMW-speaker Martina Wimmer officially states: “We intend to promote our Website by Viral marketing.”

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