In the discussion about Viral marketing sceptics argue that viral success cannot be replicated. Virgin Mobile shows that the opposite is true. The company has
In this month’s issue German design magazin PAGE has printed a cover story on „Innovative communcations“ which includes an interview with me on new developments in
As HORIZONT.NET reports today Word-of-mouth gets more and more important in the daily decision-making process: more than 75% of the customers rely on recommendations
Guerilla, Ambient, Ambush, Stealth, Buzz – even experts sometimes loose themselves in the ever expanding Universe of marketing terms. To fight the lack of orientation
German ad-agency Jung von Matt/Fleet has developped a series of nine spots to promote the coffee-drink K-fee. The spots are shown on TV but are
For those who haven’t read William Gibson, latest novel „Pattern Recognition“ yet, Justin Kirby, managing director of DMC has written a review in the context of its
vm-people have received the same viral e-mail peition twice today. The text calls the recepient to immediate action in order to save the life of
As the inventor of Direct marketing Lester Wunderman is a living legend and has entered the Advertsing Hall of Fame in 1998. Nevertheless Wunderman, born 1920, is
As the „Toronto Star“ reports gamers of the popular PC-game HALO created a series of humorous films called „Red & Blue“ and post them on
Bernd Röthlingshöfer has published an article in the current issue of more brains about the premier of our Viral marketing-seminar. If you missed the seminar
Strange behaviour on Tokyos streets: As „Der Spiegel“ tells, there is a new mobile based gaming hype rolling out in Tokyo: Location Based Gaming. If you want
Burger King has launched a viral campaign to promote it’s new crispy chicken sandwich. Visitors of the website can command a Subservient Chicken which is some poor
Oops, he did it again! After knocking out a pigeon in the first clip this time the Ford SportKa aka The Evil Twin is slaying a cat.
Usually I don’t like ads starring little babies or animals doing funny stuff. But I have to admit that I like the series of clips of the Suburban
Powered by Google, Orkut is another social networking service like Friendster that grows fast eversince its launch in January this year. For those who find the name of the
Our first Viral marketing seminar is over. It has been hard work to make the idea of an event like this come true. I’d like to
Martin Oetting (Dorland), Carsten Müller (Extrajetzt), Brigitte Müller von Wandau (O2) and Matthias Bauer (Berens Bauer Belocassi) showing that even a dentist can make use of
Dr. Gerhad Huhn (Zigma), Claus Moseholm (GoViral) and Balder Olrich (GoViral) while creating a stunning solution for a Germany holiday region called Hunsrück.
Steffi Magin (rmg:connect), Monique Meisel (Freelancer), Björn Ognibeni (Site9) and Jan Oliver Wurl (camp) hatching out an idea for German Folk Rockers Alpenstones.
Focus Mobile The mobile phone as a viral tool via response mechanisms by SMS. This can be done i.e. via on pack promotions, POS promotions… Mobile
The Rise of Viral marketing Justin is starting his speech with some reasons why advertising doesn’t work like it did in the past. …Talking about the
Welcome to the second day of our Viral marketing seminar. Today’s first speaker is Justin Kirby, Managing Director of DMC London.
Get together after the show: Benjamin Reininger (DaimlerChrysler), Richard Tejada-Schmitz (Grey) and Kaspar Trüstedt (Extrajetzt).
Let the show begin The seminar just started with one of our beloved viral examples. Steve Ballmers „dancemonkeyboy“. First Topic Where did it all begin?
Okay people. Everything is on its place and we are happily awaiting our guests and of course our dear blog visitors. Stay tuned! We’ll keep
While being on a tour through Europe Lester Wunderman, often called the father of Direct marketing, has given us an interview in Prague. Wunderman, who plays
Happy Easter! Companies have discovered „Easter Eggs“ as a Viral marketing tool, DER SPIEGEL reports. Hidden gags are implemented in a website and get communicated by users that are
Direct marketing magazin OnetoOne has published an article about our forthcoming Viral marketing seminar in Berlin from March 19th-20th. If you would like to take
Kind of funny: Promoting an antivirus-software with a Viral marketing campaign. Watch the clip
In his Viral Marketing blog Björn Ognibeni has made some interesting remarks on the„pigeon-clip“ that has been released in Germany lately. The clips has started his carreer on the Internet