Tag: 8. März 2004

Interview with Lester Wunderman

While being on a tour through Europe Lester Wunderman, often called the father of Direct marketing, has given us an interview in Prague. Wunderman, who plays


Easter Egg by BMW

Happy Easter! Companies have discovered „Easter Eggs“ as a Viral marketing tool, DER SPIEGEL reports. Hidden gags are implemented in a website and get communicated by users that are