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Tag: 8. März 2004

Interview with Lester Wunderman

While being on a tour through Europe Lester Wunderman, often called the father of Direct marketing, has given us an interview in Prague. Wunderman, who plays

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Easter Egg by BMW

Happy Easter! Companies have discovered „Easter Eggs“ as a Viral marketing tool, DER SPIEGEL reports. Hidden gags are implemented in a website and get communicated by users that are

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