|Last year at AD:TECH NYC there was a mood that disturbed me in a way. On one hand people were continously repeating that things are getting better in the marketing industry. On the other hand it was obvious that the same people still were mainly talking about the usual old interruption stuff like e.g. creative interstitials and pop-ups ads.It was back then when a few of us who deal with Viral & Buzz marketing came upon the idea to collaboratively work together and make ourselves heard. One year after we are back to NYC and the idea has been put in action. In the meantime this idea has evolved and happened to become a powerful organisation – the VBMA.
vm-people is proud to be one of the founding members. If you would like to meet us at AD:TECH NYC the interactive marketing conference at the Hilton from November 8-10 2004, please send us an e-mail.