|Last year in November I had a message on my answering machine from a man called Michael Zerr. He said that he had been working for Yello Strom, a German utility brand, which I had done a consultancy job for a few months earlier and that he would like to meet me. |
It was only the next day that we were sitting together in a café at the Marktplatz in Karlsruhe. To my surprise it turned out that Mr. Zerr had been Yello’s founder and CEO. In this function he had orchestrated one of the most remarkable campaigns in the last years.
In the next two hours we had an inspriring conversation about our views of marketing, the power of ideas and a strange wunderdrug called Umckaloabo. He also told me that he had just quit Yello and that he was looking for a new challenge.
At the end of our meeting Mr. Zerr pulled out a piece of paper and a pen in order to illustrate his vision of a company in the 21st century. What he had to say was fascinating, although the scribble itself seemed all a little confusing to me. Anyway, what we both didn’t know back then was that with his drawing he could have ment vm-people. But that’s the way it is:
I am very happy to announce that Michael Zerr has joined vm-people as CEO. Welcome, Michael!