|What makes a product become a cult phenomenon? Can a cult be generated by intend? Which communication-strategies are used by so called “cult brands”?German magazin PAGE has a cover-story this month on cult. The article tries to get behind the mystery of the most wanted campaign objective.In the related interview I explain how Viral marketing as a strategy can contribute to increase the cult factor by refering to recent examples like “Humanlike Robots”. Find a long version of the interview here.|
|Read the PAGE-interview (In German)|
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